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Title:
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SECURITY PERCEPTION IN E-COMMERCE WEBSITES A CUSTOMERS PERSPECTIVE |
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Author(s):
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Mohanad Halaweh , Christine Fidler , Steve Mcrobb |
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ISBN:
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978-972-8924-66-9 |
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Editors:
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Piet Kommers, Pedro Isaías and Nian-Shing Chen |
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Year:
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2008 |
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Edition:
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Single |
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Keywords:
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E-commerce, security perception, psychological aspect of security, grounded theory |
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Type:
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Reflection Paper |
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First Page:
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307 |
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Last Page:
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310 |
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Language:
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English |
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Cover:
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Full Contents:
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click to dowload 
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Paper Abstract:
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The aim of this paper is to explore the customers perception of security in e-commerce websites in Jordan, since security
is generally the main concern which restricts customers engaging with e-commerce. This paper resulted as part of a PhD
project. One category of the initial results emerged from the first data collection, showed that security concerns for
customers are a psychological matter, which will be highlighted in this paper. A qualitative research approach was
adopted, since the research seeks a viewpoint and understanding of user perception, with the grounded theory method
being used to analyse the data. |
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